Ten years ago, three friends — who were previously team riders for the same brand — came together to build a snowboard brand in a way they always envisaged it should be done. Those friends were DCP, Romain de Marchi, and JP Solberg; the brand they formed was YES. Snowboards. A lot has happened in snowboarding over the past decade, but as much as things have changed, the values that continue to shape YES. Snowboards have never wavered, and the trio has remained steadfast in their mission to make snowboarding better.
DCP and JP Solberg both visited Australia at different times last season. They explored the Australian mountains, connected with retailers and friends, and went snowboarding with the Aussie YES. team consisting of Ryan Tiene, Sam "Red Dog" Neumann, and Clint Allan. What ensued was an adventure, fun times with good friends, and a celebration of a decade in snowboarding.
DCP and Clint Allan
"Holy shit... it's been 10 years! I have been so fortunate to have represented YES. for the last decade, and from seeing YES. enter the market as a raw, rider-owned brand, to evolving into the always-progressive, design-focused, no-nonsense brand it is now has been beyond a pleasure. I can honestly say that my snowboarding experience has been vastly improved by their products, and it gives me incredible satisfaction to know that so many others can say the same. So, to JP, DCP, and Romain; cheers for the indescribably good times over the years, and an even bigger cheers to those that await us all over the next decade and beyond. YES. For Life!" — Amine Yasmine, YES. Australian Brand Manager
Amine Yasmine (Australian Brand Manager) and JP Solberg
Cheers to the last decade!
Film/Edit: Phootstep Films